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Team Praxismarketing

Marketing and SEO exclusively for doctors

We help with practice establishment and patient acquisition

We are an agency specialized in medical marketing and SEO for doctors, with offices in Düsseldorf and Bayreuth. We offer professional solutions for all marketing activities that are meaningful and permissible by law.

Our clients include both practice founders who need a complete marketing package (logo, name selection, printed materials, website, etc.) and established practice owners who want to improve their Google rankings, for example. Our client base is international. We work with doctors and dentists located in Germany, Holland, Austria, Croatia, Dubai, Luxembourg, and Switzerland.

We coordinate and manage all aspects of your practice’s marketing – both online and offline. This is how we ensure that your practice consistently maintains a strong public image.

Why choose us

Facts that speak for us

  • Team of healthcare-focused marketing and design professionals
  • Exclusivity (1 client per location/specialty)
  • No long-term contracts
  • Optional ongoing support and optimization
  • Dedicated contact persons
  • All services from a single source
  • Strategic marketing consultancy
  • Tailored solutions, not one-size-fits-all
  • Extensive dental and medical expertise
  • Offices in Bavaria and North Rhine-Westphalia

Our services

One agency. All services. Exclusively for medical professionals.

Whether it is setting up a practice, attracting new patients according to your preferences, retaining regular patients in the long term, raising the profile of the practice in the target group or successfully establishing new services – we offer you the tools for your practice’s success. What sets us apart is that you receive all these services from us from a single source.

Our range of services at a glance:

01

Medical practice website

  • Domain consultation and reservation
  • Design and implementation
  • Smartphone-optimized design
  • Modern technology
  • Content creation
  • Search engine optimized content
  • Website can be maintained directly by the practice

02

Google optimization

  • Ongoing search engine optimization (SEO)
  • Google AdWords setup
  • Optimization of Google services (Maps, etc.)
  • Integration with relevant websites
  • Ongoing ranking analysis
  • Management of My Business Profile

03

Corporate design

  • Practice logo development
  • Letterhead, business cards, appointment cards, etc.
  • Practice flyers, brochures
  • Patient folders
  • Medical history forms
  • Practice signage

04

Social media

  • Setting up practice profiles on Facebook, Instagram & more
  • Content management
  • Creation of editorial plans
  • Generation of suitable content (videos, etc.)
  • Advertising campaigns (Facebook/Instagram ads)

05

Text / PR / Press relations

  • Content creation / ghostwriting
  • Journalistic research
  • Development and implementation of PR concepts
  • Press releases / PR articles
  • Press conferences
  • Image research

06

Infographics

  • Directions/access maps
  • Charts
  • Illustrations
  • Diagrams

Focus: Practice website

We ensure the perfect first impression

Just as in life, first impressions matter when it comes to the practice website. It is an essential tool to convince visitors quickly that your practice is the right choice. This is why we create a modern, friendly, and appealing online presence for you. We round off your perfect web presence with professional content and images.

Moreover, all practice websites we design can be expanded at any time and, with no need for programming knowledge, can be kept up-to-date with content by your practice team.

Focus: Google optimization (SEO)

We boost your website’s visibility

It’s a rare occurrence for most practices to achieve high Google rankings shortly after launching their practice website. Most doctors quickly discover the competitive landscape on Google, where numerous other practices are vying to reach a similar target audience. Consequently, despite the considerable effort put into creating the practice website, it becomes a challenge to find it on Google, resulting in limited visibility to potential new patients.

We use proven SEO techniques to boost your practice website’s Google ranking. In addition, we provide you with monthly updates on your current ranking status.

Focus: Social media

We ensure you get “liked”

Social media platforms dominate the internet and are well-known to all: people of all ages are familiar with Facebook, Instagram, YouTube and the like. So it is no wonder that all age groups can be found on social media. For practice owners, this opens up a very interesting and targeted marketing channel. Facebook in particular allows target patients to be reached with very little waste coverage.

For instance, if you aim to reach exclusively private patients in Cologne aged 35 to 55 through your Facebook campaign, we have got you covered. We show you how it works and manage the content of your fan page.

Medical marketing for doctors: Some examples

See our work in action

We would be happy to implement your complete practice marketing package, but are of course also available for individual projects. Even if you only require a practice logo, specific printed materials, or professionally designed advertisements, we have got you covered.

When you contact us, simply let us know what your wishes and ideas are or where you need support. Feel free to share examples of other practices you personally admire.

Do you have questions or need a quote?

Get in touch with us!

Anika Eichbaum

Anika Eichbaum

Project manager

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