15 May 2016

Virtual practice tour for your practice homepage

Offer potential new patients the opportunity to get a comprehensive picture of your practice before making initial contact - with a virtual tour of your practice. With a virtual tour of your practice, you can show how comfortable, modern or inviting your practice actually is. On the other hand, you can - especially in the dental field - allay any anxiety patients may have about the new and often fearful environment by offering an open insight into your practice rooms.

We take care of the realisation of your personal virtual practice tour and integrate it (on request) directly on your website. Practice homepage.

Practical example

A virtual tour of the practice of Dr Dr Matthias Siessegger, aesthetic surgeon from Cologne (the size of the tour can be freely selected on your practice homepage):

How complex is the realisation?

Thanks to innovative technology from Google, the realisation of a virtual practice tour is nowhere near as time-consuming as it was a few years ago. Back then, the individual images of the tour were painstakingly put together using special programmes. The result was often unsatisfactory and still very expensive. But thanks to Google's innovative "Business View" technology, which is also used by Google Street View it is now possible to automate the time-consuming step of laboriously merging the individual images. Systematic photography of your practice rooms is therefore the only effort you have to expect.

Can I take the photos myself?

No. This is done by a photographer specially trained and certified by Google. He knows how to achieve the best results, knows the Google specifications for the image material and can therefore fulfil the high quality standard that Google requires.

There are already pictures of the practice on my homepage. Do I still need this?

Google links your virtual practice tour automatically and free of charge to your practice in Google search results and Google Maps - This will increase your findability via Google by a valuable building block for the Patient acquisition extended.
In addition, a virtual tour of the practice is an interactive and impressive experience. Your potential new patient can decide for themselves exactly what and which rooms they would like to see - this creates trust and reduces fears or reservations. Photos, on the other hand, only ever show a section of the whole.

What costs should I expect?

There are no costs for you from Google. Depending on the number of rooms and the size of the practice, the cost of taking the necessary photos is usually between 500.00 and 1,500.00 euros.

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Oliver Löw

oliver.loew@docrelations.de

Oliver Löw is the managing partner of Docrelations GmbH - Agentur für Practice marketing and PR. He founded the agency in 2012, initially as a sole proprietorship in Meerbusch near Düsseldorf. In 2013, he moved the headquarters to Düsseldorf and opened a second agency location in Bayreuth in 2015. In 2017, he converted the company into a limited liability company, and since then the agency has operated as Docrelations GmbH. → More information about the person