Social media for doctors
We maintain your social media channels and provide professional content
Facebook, Instagram, TikTok and YouTube are just a few of the many social networks on the web. It is not always practical or feasible to use all of these channels with the necessary attention and dedication. We advise you on where it makes sense for your practice marketing to get involved and manage your presence on the social web. We create attention-grabbing posts as well as images and video clips specially prepared for social media.
Social media support for doctors
You provide us with "snapshots" and "video snippets", we take care of the rest
STEP 1
You or your employees regularly provide us with image and video material from everyday practice life (e.g. spontaneous snapshots when opportunities arise)
STEP 2
We write suitable texts that match the images or videos, come up with coherent hashtags and prepare your image material accordingly.
STEP 3
You check our draft postings, inform us of any corrections or changes and finally authorise us to publish them
STEP 4
We publish your posts on Facebook, Instagram, TikTok, Twitter ... depending on which channel you prefer.
Benefit from our expertise
We have been organising training courses for doctors on the subject of social media since 2011. This makes us one of the most experienced social media agencies for doctors in Germany. Thanks to our many years of experience, we are able to judge very well what is important in the patient-oriented use of Facebook, Twitter and the like. We know how to optimally reach your patient clientele, which topics are of interest to your target group and "which language" is spoken on the social web.
Approx. 5-10 postings per month
We usually publish around 2 to 3 professionally prepared posts per week for our customers - on Facebook, Instagram, Twitter and/or other social networks as required. A post can often be used for several social media channels at the same time. We always prepare all posts in the previous month so that you can check and approve our suggestions at your leisure.
Specially prepared content
Social media channels of medical practices are particularly successful when they offer specially prepared content that is relevant to the target group. On Facebook, for example, this includes interesting and relevant news, external links, but also images and videos that offer patients (fans) added value. On Instagram, on the other hand, it is exclusively images and videos that should be labelled with hashtags to attract the attention of the target group.
We generate text contributions, research interesting external links, design suitable image material and produce video clips - depending on which portal or portals you want to be active on.
Link Facebook & Instagram
A lot of generated content can be utilised multiple times. Facebook and Instagram accounts in particular can be easily linked with each other. As a result, posts published on Instagram are also automatically shared on Facebook. However, this can also be done for other social networks such as Twitter or Tumblr.
What we can do for you
More information
Interview with the Dt. Ärzteverlag:
The "healthrelations.de" portal of Deutscher Ärzteverlag interviewed us in May 2016 on the topic of "Social media for clinics". Even though this is primarily about clinics, practice owners will certainly also find some suggestions. → Article
Interview with Dental Magazine:
Dental Magazin also interviewed us in November 2016 on the topic of "Social media for doctors". → Article
Patients win on Facebook: Results of the study
Social media packages
Three social media packages to choose from
We generate text contributions with elaborate content, research interesting external links, design suitable image material and produce short video clips - depending on which portal or portals you want to be active on. We also know and utilise the latest trends in social media. In short: We take care of the entire content management of your social media marketing!
More on the topic
Photos of patients on Instagram & Facebook: Sample template for consent
Doctors and dentists are increasingly publishing photos of their patients on their websites or social networks (Instagram, Facebook) - for example before and after pictures. Important: Written consent should always be obtained before publication in order to avoid disputes. We offer a free sample template here.
DR study: How dentists use Instagram for practice marketing
Internet without Instagram? It's hard to imagine, especially for the 20 to 39 age group. For this reason, Instagram has become an integral part of dental practice marketing. As part of a small study, we determined the current level of engagement of dental practices on Instagram.
Facebook groups can influence the practice's image
The image of a practice is not only influenced by reviews on Jameda or Google, but also by testimonials in Facebook groups. The problem: doctors don't realise much of this.
DR Study: How plastic surgeons use Instagram for practice marketing
Around 15 billion people are active on Instagram every month in Germany alone. For this reason, the social network has become an integral part of doctors' marketing and practice marketing.
Organising competitions on Facebook as a dentist?
As a dentist, organising competitions on Facebook is an attractive way to get in touch with potential patients and increase awareness of your practice. However, there are a few points to bear in mind.
Facebook posts: When is the best time to publish?
Facebook marketing is now a cornerstone of many practice marketing strategies. Due to the high number of users alone, there is often no way around the largest social network when it comes to practice marketing.
Practice marketing with Facebook: What should doctors post?
Many doctors still have reservations about social networks and don't know how to approach the "social media" project correctly for their practice marketing. Yet Facebook & Co. offer great opportunities for patient acquisition, patient loyalty and building a good image
Homepage vs. fan page: Which is more important for practice marketing?
Do you still need your own practice website in the age of Facebook & Co. We provide important answers for your practice marketing on the web.
How doctors develop a social media strategy
Social media is playing an increasingly important role in practice marketing. But before doctors enter Web 2.0, important questions should be clarified.
Facebook: What to do with critical comments?
Despite all the justified enthusiasm for the social network Facebook, however, a potential risk should not be ignored: Critical comments.
Do you have questions about social media support for doctors?
Get in touch with us!
