Social media
Support for your social media presence
Social media marketing is promising for doctors if they offer their target group specially prepared and coherent postings. We generate text contributions and stories with elaborate content, research interesting external links, design suitable image material and produce short video clips - depending on which portal or portals you want to be active on. We also know and utilise the latest trends in social media. In short: We take care of the entire content management of your social media marketing!
Our complete social media packages
You are spoilt for choice - if none of the packages meet your expectations, we will be happy to create a customised offer for you.
Social Light
The foundation for your independent involvement in social media. We set up your practice channels on Facebook and Instagram, ensure a professional appearance and store all the necessary data.
Social Smart
The package for practices that want to create a buzz on social media. We prepare 5 ready-made posts per month for you, which we publish after your approval.
Social Pro
With 5 postings per month, we ensure that your patients are regularly reminded of your practice and its services. We also ensure that you attract new patients with an ad campaign.
Overview
Our social media packages for doctors in comparison
You can download the overview as a PDF here → Overview of social media packages.
| Package | Social Light | Social Smart | Social Pro |
| Channels | Facebook | Facebook | Facebook |
| Layout (profile / cover picture) | ● | ● | ● |
| Practice information / contact details | ● | ● | ● |
| Mandatory information | ● | ● | ● |
| Postings per month | 5 | 5 | |
| Text creation | ● | ● | |
| Posting image design [1] | ● | ● | |
| Publish postings | ● | ● | |
| Process enquiries | ● | ● | |
| Ads campaign | ● | ||
| Minimum term | 6 months | 6 months |
[1] "Snapshots" from everyday practice life can be sent to us via e-mail or WhatsApp - combined with a crisp text formulated by us, such postings are particularly well received by patients.
More than 30 million Germans are currently active on Facebook and, according to one forecast, this will remain the case in the coming years. This means that at least one in three patients in your practice is active on Facebook.
There are now 21 million Germans active on Instagram (compared to 9 million in 2016). The platform is growing faster than Facebook and is used more by younger adults.
More channels?
Pinterest, LinkedIn, TikTok... there are countless other social media channels that make more or less sense depending on your target group. If you would prefer to focus on one of these channels, we will also be happy to support you.
Winning patients
Increase reach with Facebook and co.
Can a practice actually attract new patients via Facebook, Instagram and the like? The answer is definitely yes! How do we know this? Because we have been managing the social media presences of medical practices and clinics since 2011 and answer the patient enquiries we receive. Thanks to our many years of experience, we are in a very good position to judge what really matters when it comes to patient-oriented use of Facebook, Instagram and the like. We know how to optimally reach your patient clientele, which "language" is spoken on the social web, which topics are of interest to your target group and how to attract new patients.
We usually publish 5 to 10 professionally prepared posts per month for our customers - on Facebook, Instagram and/or other social networks as required. We always prepare all posts in the form of an editorial plan in the previous month so that you can check and approve our proposals at your leisure.
Important notes
Our experience pays off
We rely on your input to successfully organise your practice's social media presence. Provide us regularly with mobile phone snapshots or clips from everyday practice life, from practice outings, congresses or training courses - e.g. simply via WhatsApp. We will be happy to send you a briefing on this.
Increase reach / win patients:
Sponsored postings and ongoing ad campaigns are very helpful to push your brand awareness in your target group or to attract patients for certain treatments. We would be happy to advise you on this.
Don't have a page on Facebook, Instagram and co. yet?
We will be happy to do this for you (even free of charge if you work with us for at least 6 months).
Social media FAQ
Frequently asked questions about social media
- Who determines the content of the postings?
The content primarily results from the goals you want to achieve with your social media activities (e.g. more patients for a specific treatment or new employees for your practice). We therefore first agree with you in advance which topics should be the focus and then develop appropriately targeted postings.
After we have jointly decided on certain topics in the first step, we develop 5, 10 or more finished postings for you per month (consisting of text, image or video, hashtag if applicable), depending on the package.
You will receive all finished postings in the form of a monthly topic plan for review and approval before publication. The topic plan also defines when the posts are to be published.
- Who publishes the prepared postings?
All postings are published by us on behalf of the practice, i.e. there is no further work for you after checking and approval.
- Can I also publish postings myself?
Yes, of course you can also publish your own content at any time in addition to our postings.
- Why are photos from everyday practice important?
In our experience, authentic insights into everyday practice life are particularly well received by followers - e.g. snapshots of treatments or treatment preparations, team meetings, practice outings or happy patients (provided they have given their consent beforehand, of course). But before-and-after pictures are also usually very popular (of dental treatments and non-surgical aesthetic treatments).
- Who responds to any enquiries?
We always keep an eye on your social media channels. If we receive comments or enquiries, we will forward them to you for clarification and a response.
- What are "Ads campaigns"?
You can use ad campaigns to reach and address potential new patients in a targeted manner - i.e. outside of your existing fans/followers. Facebook enables very precise target group definition, which we use for this purpose.
- How expensive are Ads campaigns?
You can decide for yourself what daily budget you would like to invest in this. In the case of EUR 10.00 per day (it should not be less), this would result in monthly costs of approx. EUR 310.00. The campaigns are not tied to a specific duration, you can change the budget daily or stop the campaigns at any time.
Using various insights, we can always track exactly how many contacts and enquiries have been generated. You therefore have full control and know whether your costs are being used effectively.
Do you have any questions or need a quote?
Get in touch with us!
