Practice marketing
Services that get your practice on track
Our range of services includes all practice marketing measures that you as a practice owner can use to make your practice even more successful. Attracting more patients, increasing awareness of the practice, retaining regular patients or successfully establishing newly introduced practice services - no matter what goal you want to achieve, as a marketing agency with medical expertise, we will actively support you in doing so.
Your advantage: Thanks to our experience from Practice marketing projects we already know the course that promises success.
Practice homepage
The practice website is usually at the centre of practice marketing. We develop your professional practice website on the basis of a content management system and according to your individual wishes.
Included as standard:
- Domain consulting and reservation
- Smartphone optimised (responsive design)
- You can maintain the website
- Visitor analysis (Google Analytics)
- Contents can be expanded at any time
- All website files are in your possession
Google optimisation (SEO)
We increase the findability of your practice website through proven and targeted measures in the areas of search engine optimisation (SEO) as well as search engine and social media marketing.
Our services include, for example
- Search engine optimisation (on- and off-page)
- Setting up Google Ads campaigns
- Use of online advertising networks
- Optimisation of Google services
- Networking with relevant websites
Corporate Design
A professional corporate design is the basis of a standardised practice appearance. We develop your individual practice logo, colour and typography concept and subsequently uniform printed materials.
Our services include, for example
- Practice logo
- Practice signs
- Letterhead and business cards
- Appointment slips and private prescriptions
- Practice flyers and information brochures
- Medical history forms
- Patient folders
Social Media
The importance of social networks such as Facebook, Instagram, TikTok and YouTube is also increasing for practice marketing - after all, every second German uses social media. In our experience, dentists and plastic surgeons in particular can use this channel to attract the attention of patients and successfully acquire new patients.
Our services include, for example
- Setting up a practice presence on Facebook & Co.
- Content support
- Content creation (videos, graphics)
- Writing editorial plans
- Setting up social ads campaigns
Negative ratings
The topic of reviews should not be taken lightly. Especially for practices that primarily offer self-pay services, an unfavourable rating can lead to a significant loss of revenue. Even if reviews are legitimised by freedom of expression, there are also limits to what is permissible - and these are often exceeded.
Our services include, for example
- Ongoing monitoring of valuations
- Deletion management for unjustified reviews
- Commenting on critical reviews
Medical advertising law
The law on medical practitioners has been increasingly relaxed in recent years. However, while much has been relaxed on the one hand, the legal requirements are constantly increasing on the other - for example, the legal requirements for the practice website (keyword: data protection).
Our network includes experienced specialist lawyers for medical law, trade mark law and data protection, who we will be happy to contact for you if required.
Practice photos and videos
Professional practice photos are one of the most important components of a practice website and are decisive for the first impression. This first impression in particular has a major influence on whether potential new patients decide in favour of your practice. A likeable overall impression of the doctors and the practice team can score particularly well here.
Practical videos are also very suitable for presenting yourself in a likeable way.
Infographics
Infographics can be used to explain complex medical issues in layman's terms or to market medical practice services. Infographics are particularly suitable for social media. However, infographics in a customised practice layout also convey a high degree of professionalism on your own practice website.
Positive side effect: Relevant infographics increase the probability of appearing in Google image searches.
PR / Press relations
PR and press relations are usually neglected in the context of practice marketing, as pure design and online marketing agencies often lack the relevant expertise.
At our agency, however, PR and press relations are just as important as design and online marketing. Due to our history and PR assignments in the healthcare industry, we have contacts to healthcare journalists from all over Germany, in-depth dental/medical background knowledge and the necessary text expertise to prepare press articles professionally.
Practice marketing packages
Complete marketing packages for medical practices
We have various Complete practice marketing packages in which important core measures (depending on the initial situation, e.g. setting up a practice) are bundled. Choose between favourable basic packages and comprehensive premium packages. Of course, we would also be happy to prepare a customised offer for you.
Another advantage of the complete packages: You receive all services from a single source, saving you a lot of time and coordination effort. Our interdisciplinary team consists of PR and marketing specialists, web and graphic designers as well as copywriters and lawyers who specialise in the healthcare sector.
Do you have any questions or need a quote?
Get in touch with us!
Oliver Löw
Managing Director
Option 1:
Book an appointment for a non-binding and free initial consultation (Zoom meeting)
We are happy to offer you the opportunity to receive free advice from us in a video conference or telephone call. We will take 30 minutes of your time and will be happy to advise you on the practice marketing topics that are important to you.
Option 2:
Submit a written enquiry using the form
Oliver Löw
Managing Director
- Option 1: Book an appointment for a non-binding and free initial consultation (Zoom meeting)
We are happy to offer you the opportunity to receive free advice from us in a video conference or telephone call. We will take 30 minutes of your time and will be happy to advise you on the practice marketing topics that are important to you.
