Tips for doctors - Practice marketing & PR

Accessibility Reinforcement Act Practice homepage

Accessibility Reinforcement Act: Also relevant for the practice website? (updated)

29 Jun, 2025

The Accessibility Reinforcement Act (BFSG) came into force on 28 June 2025 and goes far beyond structural measures. It also includes digital products and services. Due to the increasing presence of this topic in the media, more and more doctors and dentists are asking themselves whether they need to take action with regard to their practice website. We have investigated this question and provide answers.

Chat GPT vs. Google: Effects on practice marketing

18 Jun, 2025

In the digital age, traditional SEO has long been crucial for practice websites to be visible on Google. But with AI-supported search systems such as ChatGPT, Gemini and Perplexity, the game is changing: a new discipline is gaining in importance - Generative Engine Optimisation (GEO).

Online doctor appointments provider comparison

Online doctor's appointments: Direct comparison of providers (updated)

26 Feb, 2025

We will introduce you to various online doctor appointment providers and show you how they differ from one another. This gives you as a doctor an initial basis for making a decision. The following providers are included: Jameda, Doctolib, Doctena, Arzttermine.de, Samedi, Dr-Flex, TerMed and Dubidoc.

More patients: Before and after pictures

Tip for dentists: More aesthetic patients thanks to before and after pictures

12 Feb, 2025

They make successes visible, create trust and are a powerful tool for your practice marketing as a dentist or orthodontist: before and after pictures. Because, as the saying goes, a picture is worth a thousand words. In the field of aesthetics, comparison images present the results of your competent and precise work and emphasise your professional expertise - without long explanations.

Video consultation providers in comparison

Video consultation: comparison of providers - overview for doctors (updated)

19 Nov, 2024

We present the KBV-certified providers for video consultations and show you how the services and solutions differ from one another. This gives you, as a doctor/dentist or therapist, an initial basis for deciding which providers are suitable for your practice.

DR study on doctor ratings on Google: On average 4.65 stars

10 May, 2023

If a patient searches for a doctor's or dentist's surgery on Google, the available Google reviews of the respective practices are always shown in the Maps display. How important are doctor reviews on Google for patient acquisition? And how does your practice compare to your colleagues? Our article provides answers to these questions.

The right domain for your practice website

10 Jan, 2023

What really matters when choosing the right domain for your practice website? How should I choose the domain in order to be as high up in the search engine rankings as possible? We will give you a few facts on this - and also valuable tips from our personal experience, which we have gathered from many successfully realised practice homepages for our customers.

Photos of patients on Instagram & Facebook: Sample template for consent

17 Jul, 2022

Doctors and dentists are increasingly publishing photos of their patients on their websites or social networks (Instagram, Facebook) - for example before and after pictures. Important: Written consent should always be obtained before publication in order to avoid disputes. We offer a free sample template here.

Communicating with patients via WhatsApp?

3 Feb, 2022

Communicating with patients via WhatsApp or Facebook and Instagram Messenger is straightforward, but unfortunately not a good idea. This is because it violates the principles of data processing security in accordance with Art. 32 and 5 para. 1 GDPR. The problem is that the Messenger function cannot be prevented on Facebook and Instagram.