Practice marketing Practice homepage
Practice marketing Practice homepage

Practice marketingPackages

Complete packages for your practice marketing

Are you setting up or taking over a practice? Would you like to take the public image of your existing practice to a new level? Then our complete practice marketing packages are the perfect solution.

Depending on how important and how extensive your practice marketing should be, you can choose between four cleverly put together solutions: Our complete practice marketing packages Smart, Pro or the exclusive all-round carefree package All-in.

If you would prefer a customised complete package, we will of course be happy to prepare a personalised offer for you. Simply use our Practice marketing configurator or describe your ideas to us by e-mail, telephone or in the context of a Video conference.

The complete practice marketing packages

Opt for one of our complete packages or request a customised quote.

Completely Smart

The package Completely Smart is the ideal solution for doctors who already have a "sufficient" patient base but find themselves in an increasingly competitive situation.

→ Package Completely Smart

Complete Pro

Creates the foundations of a successful practice brand (with a professional practice logo) and covers all essential aspects of active patient acquisition - both offline and online.

→ Package Complete Pro

Completely all-in

The all-round carefree package: The perfect solution for doctors who want to utilise all the potential and opportunities of professional and forward-looking practice marketing with immediate effect and are aware of the competitive situation.

→ Package Completely all-in

Overview

Our complete practice marketing packages in comparison

You can download the overview as a PDF here: → Overview of complete packages.

Corporate DesignComplete
Smart
Complete
Pro
Complete
All-in
Practice logo
Naming[1][1][1]
Styleguide
PrintComplete
Smart
Complete
Pro
Complete
All-in
Letterhead
Business cards
Practice sign
Flyer / leaflet
Appointment slip
Private prescription
Medical history form
HomepageComplete
Smart
Complete
Pro
Complete
All-in
DomainCounselling
ServerFurnishings
Easy to maintain CMS
E-mail addresses
Mandatory information
Coming-soonPreliminary page
Layout suggestions357
Content pages51015
Contents expandable
Contact form
Google Maps integration
GDPR Details
Responsive design
Initial Google optimisation
Online appointment booking [2]
Text creation
Social MediaComplete
Smart
Complete
Pro
Complete
All-in
Google MyBusiness
Facebook fan page
Instagram channel
Press & PRComplete
Smart
Complete
Pro
Complete
All-in
Announcement display
Media counselling

[1] Please let us know in the course of your enquiry whether the name of your practice has already been determined or whether a name should be defined first.

[2] The integration of the online appointment booking is based on the external provider you have selected, e.g. Jameda, Doctolib, Doctena → read more

Ready in approx. 4-8 weeks

  • → More information

    Depending on the package, realisation takes approx. 4 to 8 weeks. Of course, it also depends on how quickly we are provided with all the necessary information and data.

Paper consulting & printing

  • → More information

    We advise you on the choice of paper and printing company. We also take care of ordering the first print set of your documents.

No running costs

  • → More information

    After your website goes live, there are no ongoing costs on our part. Only the provider of your choice (e.g. Hetzner, IONOS, Strato) will charge fees for domain registration and web hosting (approx. €20 to €50 per year, depending on the provider).

Website training included

  • → More information

    Once the project is complete, we will provide you with full access data for your website. We will also show you how to maintain most of the website content yourself in a 30-minute training session via video conference.

Care and maintenance on request

  • → More information

    We are happy to take over the content maintenance of the website, technical maintenance and/or ongoing search engine optimisation on request.

Responsive web design

  • → More information

    All practice homepages are optimised by us so that they also look good and function perfectly on mobile phones, tablets and the like.

DSGVO information

  • → More information

    In addition to the mandatory content for doctors (imprint), we also provide the necessary information on data protection.

Practice marketingConfigurator

NOW NEW!

Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.

Corporate DesignComplete
Smart
Complete
Pro
Complete
All-in
Practice logo
Naming[1][1][1]
Styleguide
PrintComplete
Smart
Complete
Pro
Complete
All-in
Letterhead
Business cards
Practice sign
Flyer / leaflet
Appointment slip
Private prescription
Medical history form
HomepageComplete
Smart
Complete
Pro
Complete
All-in
DomainCounselling
ServerFurnishings
Easy to maintain CMS
E-mail addresses
Mandatory information
Coming-soonPreliminary page
Layout suggestions357
Content pages51015
Contents expandable
Contact form
Google Maps integration
GDPR Details
Responsive design
Initial Google optimisation
Online appointment booking [2]
Text creation
Social MediaComplete
Smart
Complete
Pro
Complete
All-in
Google MyBusiness
Facebook fan page
Instagram channel
Press & PRComplete
Smart
Complete
Pro
Complete
All-in
Announcement display
Media counselling

[1] Please let us know in the course of your enquiry whether the name of your practice has already been determined or whether a name should be defined first.

[2] The integration of the online appointment booking is based on the external provider you have selected, e.g. Jameda, Doctolib, Doctena → read more

Ready in 4-8 weeks

Depending on the package, implementation takes 4-8 weeks. Of course, it also depends on how quickly we are provided with all the necessary information and data.

Paper consulting & printing

We advise you on the choice of paper and printing company. We also take care of ordering the first print set of your documents.

No running costs

After your website goes live, there are no ongoing costs on our part. Only the provider of your choice (e.g. Hetzner, IONOS, Strato) will charge fees for domain registration and web hosting (approx. €20 to €50 per year, depending on the provider).

Website training included

Once the project is complete, we will provide you with full access data for your website. We will also show you how to maintain most of the website content yourself in a 30-minute training session via video conference.

Care and maintenance on request

We are happy to take over the content maintenance of the website, technical maintenance and/or ongoing search engine optimisation on request.

Responsive web design

All practice homepages are optimised by us so that they also look good and function perfectly on mobile phones, tablets and the like.

DSGVO information

In addition to the mandatory content for doctors (imprint), we also provide the necessary information on data protection.

Practice marketingConfigurator

NOW NEW!

Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.

Practice marketingConfigurator

NOW NEW!

Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.

Practice marketing examples

Get an idea of our work

We are happy to realise your complete practice marketing package, but are of course also available for individual projects. Even if you only need a practice logo, certain printed materials or professionally designed adverts, for example, we are there for you.

When you contact us, simply let us know what your wishes and ideas are and where you need support. You are also welcome to give us examples of other practices that you personally like.

Dental practice marketing
Drs Banivaheb / Mehravaran

Düsseldorf & Kaarst

Practice marketing FAQ

Frequently asked questions about practice marketing

  • How long does the realisation take?

    The realisation takes approx. 4 to 6 weeks for the complete packages Smart and Pro and approx. 8 weeks for the complete package All-in. However, it also depends very much on how quickly we receive the required content and approvals from you.

  • What is a practice logo?

    The practice logo is your trademark, so to speak. Think, for example, of the logos of Audi (four rings and the lettering AUDI) or Telekom (T symbol and the lettering Telekom). Practice logos also usually consist of a symbol and a lettering. It should be borne in mind that a logo should be very minimalist. There is no place for elaborate specialist designations, especially as the practice logo must also work with a very small image.

  • What is meant by naming?

    Naming refers to the definition of the practice name. In most cases, the practice name is identical to the name of the practice owner, e.g. Praxis Dr Stefan Mustermann. If it is to be a fantasy name, such as Mediko or ZAHN³, this requires a more comprehensive process. Firstly, the name must be "searched for", i.e. created. Secondly, it must be checked whether the name is already being used as a trade mark and whether suitable domains are available. Furthermore, in the case of fantasy names, it makes sense to register them under trade mark law with the German Patent and Trade Mark Office to be protected.

  • What is a style guide and what do I need it for?

    To ensure a uniform appearance of your communication media (practice website, printed matter, practice signs, etc.), we define in writing which fonts, font sizes and colours are to be used with a style guide (also known as a design guideline).

  • What is domain consulting?

    We advise you on which Internet address(es), i.e. domains (e.g. www.dr-mustermann.de), are suitable or available for you. This is also relevant for the Google ranking. After the consultation, we will of course register the domain(s) for you.

  • What is a content management system (CMS)? Which one is used?

    We mainly use WordPress as a content management system (CMS) for practice homepages. On the one hand, it is by far the most widely used CMS in the world, for which countless additional functions are available in the form of plugins. On the other hand, content maintenance is very simple, so that even practice staff without programming knowledge can easily change or add content to the practice website.

  • How many e-mail addresses can be set up?

    We create up to 10 e-mail addresses for you free of charge. Of course, more are also possible. The e-mail addresses are always made up of the selected domain, so in the case of dr-mustermann.de one possible e-mail address would be info@dr-mustermann.de.

  • Are all legally required mandatory details included?

    Yes, we equip your website with a legally compliant legal notice and observe the special requirements for doctors. In addition, a privacy policy written by a lawyer is included as standard, as well as a cookie notice when the website is first accessed.

  • What is responsive design?

    Responsive design means that the presentation of your practice website automatically adapts to the various mobile devices (mobile phones, tablets) and thus looks good everywhere.

  • How quickly can I be found on Google?

    After your practice website goes live, it may take some time (weeks to months) before your practice website can be found on Google. An exact ranking prediction is not possible, as Google rankings change daily. However, we will prepare your practice website (PRO, ALL-IN) for Google in the best possible way and, if you wish, we can also look after it afterwards.

    You can also find additional information on the topic of Google optimisation on our page SEO for doctors.

  • Can I maintain the content myself?

    Yes, you will receive the following from us after the website goes live personal access data to manage the content. You can change and add text as well as customise images. 

  • Is a photo shoot included in the packages?

    Please let us know in the course of your enquiry whether a photo shoot is desired and if so, how large your practice (number of rooms) and your team (doctors, employees) are and how many or which motifs you would like. 

    In the next step, we will inform you of the costs associated with a photo shoot. Of course, you can also commission a photographer of your choice, and we will be happy to incorporate the photos provided.

    Important: If possible, the pictures should be taken by a professional photographer.

  • Are there any additional costs?

    After project completion no further costs on our part unless you require ongoing maintenance and support for your practice website. The costs for this are based on the scope of the necessary adjustments and will be agreed with you separately in advance.

    With regard to external costs, depending on the provider (e.g. Hetzner, All-Inkl or IONOS), you can expect to pay around €50 to €100 per year for hosting your website and registering your domain. 

  • Google MyBusiness - what is it?

    You are probably familiar with Google Maps, i.e. the Google maps on which companies are marked, among other things. These entries result from Google MyBusiness accounts. This means that as soon as we have set up a Google MyBusiness account for you, your practice will also be marked and can be found within the Google maps.

Do you have any questions or need a quote?

Get in touch with us!

Anika Eichbaum

Anika Eichbaum

Project manager

    Enquiry: Complete Smart packageComplete Pro packageComplete All-in packageMiscellaneous

    Interest in: General adviceNaming (naming)Ongoing website maintenanceOngoing Google optimisationPractice photosOnline appointment booking

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