Practice marketing Packages
Complete packages for your practice marketing
Are you setting up or taking over a practice? Would you like to take the public image of your existing practice to a new level? Then our complete practice marketing packages are the perfect solution.
Depending on how important and how extensive your practice marketing should be, you can choose between four cleverly put together solutions: Our complete practice marketing packages Smart, Pro or the exclusive all-round carefree package All-in.
If you would prefer a customised complete package, we will of course be happy to prepare a personalised offer for you. Simply use our Practice marketing configurator or describe your ideas to us by e-mail, telephone or in the context of a Video conference.
The complete practice marketing packages
Opt for one of our complete packages or request a customised quote.
Completely Smart
The package Completely Smart is the ideal solution for doctors who already have a "sufficient" patient base but find themselves in an increasingly competitive situation.
Complete Pro
Creates the foundations of a successful practice brand (with a professional practice logo) and covers all essential aspects of active patient acquisition - both offline and online.
Completely all-in
The all-round carefree package: The perfect solution for doctors who want to utilise all the potential and opportunities of professional and forward-looking practice marketing with immediate effect and are aware of the competitive situation.
Overview
Our complete practice marketing packages in comparison
You can download the overview as a PDF here: → Overview of complete packages.
Corporate Design | Complete Smart | Complete Pro | Complete All-in |
Practice logo | ● | ● | |
Naming | [1] | [1] | [1] |
Styleguide | ● | ||
Complete Smart | Complete Pro | Complete All-in | |
Letterhead | ● | ● | ● |
Business cards | ● | ● | ● |
Practice sign | ● | ● | ● |
Flyer / leaflet | ● | ● | |
Appointment slip | ● | ● | |
Private prescription | ● | ● | |
Medical history form | ● | ● | |
Homepage | Complete Smart | Complete Pro | Complete All-in |
Domain | ● | ● | ● |
Server | ● | ● | ● |
Easy to maintain CMS | ● | ● | ● |
E-mail addresses | ● | ● | ● |
Mandatory information | ● | ● | ● |
Coming-soon | ● | ● | ● |
Layout suggestions | 3 | 5 | 7 |
Content pages | 5 | 10 | 15 |
Contents | ● | ● | ● |
Contact form | ● | ● | ● |
Google Maps integration | ● | ● | ● |
GDPR | ● | ● | ● |
Responsive design | ● | ● | ● |
Initial Google optimisation | ● | ● | |
Online appointment booking [2] | ● | ● | |
Text creation | ● | ||
Social Media | Complete Smart | Complete Pro | Complete All-in |
Google MyBusiness | ● | ● | ● |
Facebook fan page | ● | ● | |
Instagram channel | ● | ||
Press & PR | Complete Smart | Complete Pro | Complete All-in |
Announcement display | ● | ● | |
Media counselling | ● |
[1] Please let us know in the course of your enquiry whether the name of your practice has already been determined or whether a name should be defined first.
[2] The integration of the online appointment booking is based on the external provider you have selected, e.g. Jameda, Doctolib, Doctena → read more
Ready in approx. 4-8 weeks
- → More information
Depending on the package, realisation takes approx. 4 to 8 weeks. Of course, it also depends on how quickly we are provided with all the necessary information and data.
Paper consulting & printing
- → More information
We advise you on the choice of paper and printing company. We also take care of ordering the first print set of your documents.
No running costs
- → More information
After your website goes live, there are no ongoing costs on our part. Only the provider of your choice (e.g. Hetzner, IONOS, Strato) will charge fees for domain registration and web hosting (approx. €20 to €50 per year, depending on the provider).
Website training included
- → More information
Once the project is complete, we will provide you with full access data for your website. We will also show you how to maintain most of the website content yourself in a 30-minute training session via video conference.
Care and maintenance on request
- → More information
We are happy to take over the content maintenance of the website, technical maintenance and/or ongoing search engine optimisation on request.
Responsive web design
- → More information
All practice homepages are optimised by us so that they also look good and function perfectly on mobile phones, tablets and the like.
DSGVO information
- → More information
In addition to the mandatory content for doctors (imprint), we also provide the necessary information on data protection.
Practice marketing Configurator
NOW NEW!
Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.
Corporate Design | Complete Smart | Complete Pro | Complete All-in |
Practice logo | ● | ● | |
Naming | [1] | [1] | [1] |
Styleguide | ● | ||
Complete Smart | Complete Pro | Complete All-in | |
Letterhead | ● | ● | ● |
Business cards | ● | ● | ● |
Practice sign | ● | ● | ● |
Flyer / leaflet | ● | ● | |
Appointment slip | ● | ● | |
Private prescription | ● | ● | |
Medical history form | ● | ● | |
Homepage | Complete Smart | Complete Pro | Complete All-in |
Domain | ● | ● | ● |
Server | ● | ● | ● |
Easy to maintain CMS | ● | ● | ● |
E-mail addresses | ● | ● | ● |
Mandatory information | ● | ● | ● |
Coming-soon | ● | ● | ● |
Layout suggestions | 3 | 5 | 7 |
Content pages | 5 | 10 | 15 |
Contents | ● | ● | ● |
Contact form | ● | ● | ● |
Google Maps integration | ● | ● | ● |
GDPR | ● | ● | ● |
Responsive design | ● | ● | ● |
Initial Google optimisation | ● | ● | |
Online appointment booking [2] | ● | ● | |
Text creation | ● | ||
Social Media | Complete Smart | Complete Pro | Complete All-in |
Google MyBusiness | ● | ● | ● |
Facebook fan page | ● | ● | |
Instagram channel | ● | ||
Press & PR | Complete Smart | Complete Pro | Complete All-in |
Announcement display | ● | ● | |
Media counselling | ● |
[1] Please let us know in the course of your enquiry whether the name of your practice has already been determined or whether a name should be defined first.
[2] The integration of the online appointment booking is based on the external provider you have selected, e.g. Jameda, Doctolib, Doctena → read more
Ready in 4-8 weeks
Depending on the package, implementation takes 4-8 weeks. Of course, it also depends on how quickly we are provided with all the necessary information and data.
Paper consulting & printing
We advise you on the choice of paper and printing company. We also take care of ordering the first print set of your documents.
No running costs
After your website goes live, there are no ongoing costs on our part. Only the provider of your choice (e.g. Hetzner, IONOS, Strato) will charge fees for domain registration and web hosting (approx. €20 to €50 per year, depending on the provider).
Website training included
Once the project is complete, we will provide you with full access data for your website. We will also show you how to maintain most of the website content yourself in a 30-minute training session via video conference.
Care and maintenance on request
We are happy to take over the content maintenance of the website, technical maintenance and/or ongoing search engine optimisation on request.
Responsive web design
All practice homepages are optimised by us so that they also look good and function perfectly on mobile phones, tablets and the like.
DSGVO information
In addition to the mandatory content for doctors (imprint), we also provide the necessary information on data protection.
Practice marketing Configurator
NOW NEW!
Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.
Practice marketing Configurator
NOW NEW!
Configure your practice marketing package according to your personal requirements - easily and conveniently - and receive your customised offer in just a few days.
Practice marketing examples
Get an idea of our work
We are happy to realise your complete practice marketing package, but are of course also available for individual projects. Even if you only need a practice logo, certain printed materials or professionally designed adverts, for example, we are there for you.
When you contact us, simply let us know what your wishes and ideas are and where you need support. You are also welcome to give us examples of other practices that you personally like.
Practice marketing FAQ
Frequently asked questions about practice marketing
- How long does the realisation take?
The realisation takes approx. 4 to 6 weeks for the complete packages Smart and Pro and approx. 8 weeks for the complete package All-in. However, it also depends very much on how quickly we receive the required content and approvals from you.
- What is a practice logo?
The practice logo is your trademark, so to speak. Think, for example, of the logos of Audi (four rings and the lettering AUDI) or Telekom (T symbol and the lettering Telekom). Practice logos also usually consist of a symbol and a lettering. It should be borne in mind that a logo should be very minimalist. There is no place for elaborate specialist designations, especially as the practice logo must also work with a very small image.
- What is meant by naming?
Naming refers to the definition of the practice name. In most cases, the practice name is identical to the name of the practice owner, e.g. Praxis Dr Stefan Mustermann. If it is to be a fantasy name, such as Mediko or ZAHN³, this requires a more comprehensive process. Firstly, the name must be "searched for", i.e. created. Secondly, it must be checked whether the name is already being used as a trade mark and whether suitable domains are available. Furthermore, in the case of fantasy names, it makes sense to register them under trade mark law with the German Patent and Trade Mark Office to be protected.
- What is a style guide and what do I need it for?
To ensure a uniform appearance of your communication media (practice website, printed matter, practice signs, etc.), we define in writing which fonts, font sizes and colours are to be used with a style guide (also known as a design guideline).
- What is domain consulting?
We advise you on which Internet address(es), i.e. domains (e.g. www.dr-mustermann.de), are suitable or available for you. This is also relevant for the Google ranking. After the consultation, we will of course register the domain(s) for you.
- What is a content management system (CMS)? Which one is used?
We mainly use WordPress as a content management system (CMS) for practice homepages. On the one hand, it is by far the most widely used CMS in the world, for which countless additional functions are available in the form of plugins. On the other hand, content maintenance is very simple, so that even practice staff without programming knowledge can easily change or add content to the practice website.
- How many e-mail addresses can be set up?
We create up to 10 e-mail addresses for you free of charge. Of course, more are also possible. The e-mail addresses are always made up of the selected domain, so in the case of dr-mustermann.de one possible e-mail address would be info@dr-mustermann.de.
- Are all legally required mandatory details included?
Yes, we equip your website with a legally compliant legal notice and observe the special requirements for doctors. In addition, a privacy policy written by a lawyer is included as standard, as well as a cookie notice when the website is first accessed.
- What is responsive design?
Responsive design means that the presentation of your practice website automatically adapts to the various mobile devices (mobile phones, tablets) and thus looks good everywhere.
- Google optimisation, what exactly is it?
With Google optimisation, we lay the foundation for your findability on Google, the largest search engine on the web.
- How quickly can I be found on Google?
After your practice website goes live, it may take some time (weeks to months) before your practice website can be found on Google. An exact ranking prediction is not possible, as Google rankings change daily. However, we will prepare your practice website (PRO, ALL-IN) for Google in the best possible way and, if you wish, we can also look after it afterwards.
You can also find additional information on the topic of Google optimisation on our page SEO for doctors.
- Can I maintain the content myself?
Yes, you will receive the following from us after the website goes live personal access data to manage the content. You can change and add text as well as customise images.
- Is a photo shoot included in the packages?
Please let us know in the course of your enquiry whether a photo shoot is desired and if so, how large your practice (number of rooms) and your team (doctors, employees) are and how many or which motifs you would like.
In the next step, we will inform you of the costs associated with a photo shoot. Of course, you can also commission a photographer of your choice, and we will be happy to incorporate the photos provided.
Important: If possible, the pictures should be taken by a professional photographer.
- Is online appointment booking included?
Integration on your website is included. However, an existing account with a provider for online appointment bookings, such as Jameda, Doctolib, Doctena (→ Comparison of providers for online doctor's appointments).
- Are there any additional costs?
After project completion no further costs on our part unless you require ongoing maintenance and support for your practice website. The costs for this are based on the scope of the necessary adjustments and will be agreed with you separately in advance.
With regard to external costs, depending on the provider (e.g. Hetzner, All-Inkl or IONOS), you can expect to pay around €50 to €100 per year for hosting your website and registering your domain.
- Google MyBusiness - what is it?
You are probably familiar with Google Maps, i.e. the Google maps on which companies are marked, among other things. These entries result from Google MyBusiness accounts. This means that as soon as we have set up a Google MyBusiness account for you, your practice will also be marked and can be found within the Google maps.