Publications

medflex | 04.2023

ONLY ONE STAR? PREVENT BAD DOCTOR RATINGS
Interview with practice marketing expert Oliver Löw.

ZWP | 10.2021

HOW DENTISTS USE INSTAGRAM FOR PRACTICE MARKETING
Study on the use of Instagram in dentistry. → Article

face | 04.2020

FACEBOOK GROUPS CAN INFLUENCE THE IMAGE OF THE PRACTICE
Doctors should take a look at Facebook groups, especially if they work in the field of aesthetic medicine. → Article

face | 02.2020

HOW PLASTIC SURGEONS USE INSTAGRAM FOR PRACTICE MARKETING
Study on the use of Instagram in the field of aesthetic and plastic surgery. → Article

Dental Fresh | 04.2019

PRACTICE TAKEOVER: PLANNING IS KEY
Taking over an established dental practice is generally a great opportunity for practice founders. → Article

Dental Tribune Germany | 03.2019

ONLINE MEDICAL APPOINTMENTS - A COMPARISON OF PROVIDERS
Which providers are there and how do they differ? → Article

healthrelations.de (Deutscher Ärzteverlag) | 11.2018

PRACTICAL MARKETING WITH ALEXA IN THE TEST (as an interview partner)
Can Alexa be used for practice marketing? → Article

DZW 11th issue | 03.2018

COMPETITIONS ON FACEBOOK Part 2
Online marketing: utilise opportunities, avoid risks → Article

DZW 10th edition | 03.2018

COMPETITIONS ON FACEBOOK Part 1
Online marketing: utilise opportunities, avoid risks → Article

number three (PVS Magazine) | 09.2017

SOCIAL MEDIA: WEIGHING OPPORTUNITIES AND RISKS (as an interview partner)
Practice marketing with social media is all the rage. How important is communication via the new channels?

ZWP | 05.2017

PRIVATE PATIENTS: WHO THEY ARE AND WHERE TO FIND THEM?
Everything you need to know about the "private patient" target group → Article

Dental Magazine | 11.2016

SOCIAL MEDIA CHANNELS: THE UNDERESTIMATED POTENTIAL
The practice on the social web: Are you already networked? → Article

ZWP | 09.2016

DOCRELATIONS® WITH NEW BRANCH OFFICE IN BAYREUTH
DOCRELATIONS® now also on site for customers in Bavaria → Article

healthrelations.de (Deutscher Ärzteverlag) | 05.2016

THESE SOCIAL NETWORKS ARE A MUST FOR CLINICS (as interview partner)
Clinics are not yet present enough in social media. → Article

ZWP | 10.2015

PRACTICE MANAGEMENT: TOP KEYWORDS FOR DENTISTS
What terms do patients search for on Google? → Article

ZWP | 20.04.2015

ONLINE MARKETING: WINNING NEW PATIENTS WITH IMAGE KEYWORDS
Place graphically designed advertising banners on selected portals as a medical practice. → Article

ZWP | 10.11.2014

PRACTICE MARKETING: COMPLETE PACKAGES FOR ADVERTISING MEASURES
Presentation of the complete practice marketing packages from Docrelations® in Düsseldorf → Article

ZWP | 08.08.2014

PRACTICE MARKETING: RECIPE FOR SUCCESS CONTINUOUS OPTIMISATION
Presentation of the agency for practice marketing Docrelations® from Düsseldorf → Article

ZM | 26.07.2014

CHECKLIST "WINNING PATIENTS" AS A FREE DOWNLOAD
Evaluate your own practice marketing independently with the Docrelations® checklist → Article

DZW | 28.11.2013

STUDY ON DOCTOR-PATIENT COMMUNICATION
New study gives doctors important clues for the patient-centred use of Facebook. → Article

Dental Barometer | 26.07.2013

LEARN HOW TO USE FACEBOOK IN A PRACTICAL WAY
Medical training in Düsseldorf for beginners and advanced students

Dental Tribune | 01.2013

FACEBOOK TRAINING FOR DENTISTS
Caution: Automatically generated preview images can be expensive → Article

The alternative practitioner | 15.11.2012

FACEBOOK - WINNING PATIENTS WITH YOUR OWN PRACTICE FAN PAGE
Part 3: Winning patients through practice marketing → Article

Dental Tribune | 03.2012

"MUST HAVE": YOUR OWN PRACTICE FAN PAGE ON FACEBOOK
DOCRELATIONS® offers dentists further training for successful patient retention. → Article

The alternative practitioner | 15.09.2012

DO NOT HIDE!
Part 2: Winning patients through practice marketing → Article

The alternative practitioner | 15.08.2012

DO GOOD AND TALK ABOUT IT
Part 1: Winning patients through practice marketing → Article

SPECTATOR team | 4/2012

HOW PATIENTS BECOME FANS
Facebook offers practices great new opportunities for practice marketing → Article

ZMK | 26.04.2012

EFFECTIVE PRACTICE MARKETING THROUGH A PRACTICE FAN PAGE ON FACEBOOK
The importance of Facebook for medical practices → Article

chance-praxis.de | 13.04.2012

MORE FANS FOR THE PRAXIS FANPAGE
Ten practical tips for increasing the number of fans on Facebook → Article

DZW | 27.02.2012

QUO VADIS FACEBOOK?
What used to be word of mouth is now the 'Like' button on Facebook → Article

Dental Tribune | 3/2012

MORE SUCCESS IN PRACTICE
How do patients or potential "new patients" find out about an innovative range of services? → Article

Dental Magazine | 12.2016

ALMOST INVISIBLE: DIRECT AESTHETIC RESTORATIONS WITH UNIVERSAL COMPOSITE
User report with three case studies → Article

ZWP | 11.2016

POST-TRAUMATIC RESTORATION OF THE UPPER CENTRAL INCISOR
User report → Article

ZWP | 10.2016

ESTABLISHED IN THE USA, NOW ALSO AVAILABLE IN GERMANY
Company portrait Pentron Germany → Article

ZWP special | 10.2014

SAFE STERILE SUPPLY - DILIGENCE IS CRUCIAL
Packaging critical medical devices in compliance with guidelines.

ZWP special | 07.2014

STERILE SUPPLY PACKAGING: THE GAP BETWEEN ASPIRATION AND REALITY
Sterile packaging is often not carried out properly. → Article

ZWP | 10.2011

GREAT INTEREST IN DENTAL NITROUS OXIDE SEDATION
Dentists in Frankfurt learn about the opportunities and potential of nitrous oxide sedation.